Tata Motors prepares to make big bets on electric vehicles in the current financial year, will enter many new models

New Delhi,

The Tata Motors aims to bring the electric vehicle (EV) into the mainstream in the domestic passenger vehicle market. Under its plan, the company is trying to strengthen the EV series as well as to increase the price for the existing model.

This major vehicle company of Mumbai is preparing to take off the Harrier.EV and then Sierra.EV in the current financial year. Also, the company is planning to make a variety of improvements in its current model.

Tata Motors has sold around 65,000 electric vehicles in 2024-25. This figure is 10 percent lower than 2023-24.

In the investor presentation after the quarterly results, the company said, "We are going to strengthen the EV portfolio with the new model. Also preparing to increase the price for the existing model."

The company intends to bring electric vehicles into the mainstream. For this, the company will strengthen market development and ecosystem. On the internal combustion engine, the traditional vehicle segment, the company said that it aims to take advantage of its strongest and newest portfolio with improvement in products in Hitch and SUVs. ”

The company aims to increase the idea of ​​the brand through comprehensive marketing campaign and brand engagement, so that customer experience can be improved.

Tata Motors said it is also planning to expand its sales network in major markets. Under this, focus will be focused on large size format stores. Apart from this, the company is also working towards cost reduction to ensure competitiveness and profitability in a difficult environment.

Regarding the commercial vehicle business, the company said that it expects improving fleet use and a stable perception with extremely large economic indicators. The company said, "We are expecting continuous integration despite global obstacles."

The focus of the company in the current financial year is on the creation of the price as well as to ensure a smooth change towards the regulation of AC in the truck.